Nikhil Srivastava

Market Research Associate at Material +| Consumer Insights| Brand Tracking

Role
Market Research Associate at Material
Location
Delhi, IN
LinkedIn followers
500 followers
Research & DevelopmentView LinkedIn profile

About Nikhil Srivastava

Detail-oriented Market Research professional with 2.5 years of experience in quantitative…

Experience

  1. Market Research Associate

    Material

    Aug 2023 — Present · Gurugram, IN

    Brand Tracking:1. As a Market Research Associate, I specialize in survey design, data analysis, and reporting. I have experience in creating and testing surveys using platforms like Decipher and Survey Reporter, ensuring smooth functionality and accurate data collection.2. I manage data cleaning, open-end coding (Ascribe), and trend analysis to deliver actionable insights that support strategic decision-making3. I pull Field Progress Reports to monitor daily targets and share updates with project teams. Additionally, I prepare weekly Marketing Intelligence Reports to support client deliverables and pull KPI/TDS reports to track project performance.4. Assist the team in launching weekly surveys by updating Quota, Quota Shift, and Oversampling documents, ensuring accuracy and close monitoring of field performance. Collaborated with the IPS team to address low-performing areas and optimize field progress.5. Support field financial processes by sharing validated response lists with the IPS team and preparing the final Field Financials (PAPO) documentation.6. I collaborate closely with stakeholders to align research outputs with business goals.

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Nikhil Srivastava — Market Research Associate at Material in Delhi, IN | Unifers