Nikhil Shenoy
CX Strategist at BORN | Digital Marketing Enthusiast | Master of Marketing Graduate from Vanderbilt University
- Role
- Cx Strategist at Born
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Nikhil Shenoy
An engineer who has been bitten by the marketing bug. With a newfound passion, I\'d like…
Experience
Cx Strategist
Nov 2024 — Present · Dallas, TX, US
Client: Toyota Financial Services (TFS)• As a Business Analyst, worked on creating a roadmap for new financial products that are in development.• Coordinated with the business and engineering team to set expectations through Epics, Features, and Stories on Jira.• Drove the digitalization of lease-end pay-offs from manual checks to online/card payments through multiple sprints.• Developed product documents and presentations for new product pitches in the upcoming quarter.Client: Novo Nordisk (Ozempic)• Developed and implemented a strategic framework to overhaul the entire website for Ozempic and Rybelsus, two of Novo Nordisk’s biggest pharmaceutical drugs that bring in about USD $14 Billion a year in sales.• Leveraged Google Analytics to prioritize resources amongst the 36 web pages that encompass the two brands. The goal was retain visitors on the website through high engagement and retention tactics.• Held one-on-one stakeholder interviews with key members of the Novo Nordisk team to find common themes that were paramount to recommending necessary changes for the evolution of the website.• Conducted a virtual workshop with the pharma giant to share recommendations from the Born team and rank them according to priority.• Provided an extensive presentation with in-depth recommendations from the team around content, accessibility, SEO and new topics for retention.Miscellaneous• Created a guide on the importance of Vibe marketing and Agentic AI that predicts where the industry is headed in the near future.• Made a docket that will be used to analyze and thoroughly understand a client’s business needs to facilitate pitches.
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