Nikhil Sharma
Marketing Manager | Trade Marketing & Brand Activation Expert | FMCG/FMCD | ATL/BTL | Consumer Promotions | Retail Visibility | Strategic Campaign Execution
- Role
- Customer Marketing at DIAGEO India
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Nikhil Sharma
I\'m a performance-driven marketing professional with over 7 years of experience across…
Experience
Customer Marketing
Nov 2023 — Present · Noida, IN
I lead the rollout of innovative visibility elements for the X Series at retail touchpoints, boosting brand recall and consumer engagement. I drive trade marketing strategies across key markets, contributing to increased market share and successful new brand launches.I execute 360° marketing campaigns by aligning with sales teams, agencies, and vendors, ensuring impactful presence across on-trade and off-trade channels. Notable projects include Ahata promotions for American Pride in Uttar Pradesh and the JW Blonde launch, where I use AI-led consumer activations to improve distribution reach.I also build strategic partnerships to support brand growth and optimize marketing operations by managing inventory, streamlining approvals, and negotiating with vendors—reducing costs without compromising quality.
Education
Institute of Management Technology, Hyderabad
PGDM, Marketing
2014 — 2016
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
2011 — 2014
UpGrad x MICA
PG Certification , Digital Marketing & Communications
1997 — 2011
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