Nikhil N
Digital Marketing Manager at VIGYANLABS
- Role
- Digital Marketing Manager at Vigyanlabs
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nikhil N
Experienced Digital Marketing Manager with a demonstrated history of working in the IT…
Experience
Digital Marketing Manager
Oct 2019 — Present · Bengaluru, IN
Own the complete end-to-end setup of paid search and online advertising campaigns (including account creation, set-up structure, ad development, keywords list, launch plan, and key metric identification).• Strategize and execute digital advertising for lead-generation and digital marketing efforts. Focus on search and display ads, PPC campaigns on channels such as Facebook, Google, YouTube. • End-to-End website development (ipmplus.com) using website building platforms such as site123.com (2019-20) and Wix (2021-22).• Content creation for product and company emailers.• Experienced in building microsite on a platform like Shopify to sell products online globally.• Contributed in writing technical content for product brochures.• Pulled relevant databases on Salezshark and performed email marketing on the same platform which was leveraged to a great extent.• End-to-end creation of product and company videos - content, concept, story and creation of video on renderforest platform.• Website Monitoring - Have generated many leads by chatting with visitors on company website.• Written decent number of blogs on our website and generated traffic to the website.• Improve conversion and optimize campaigns for better lead-gen results. Identify trends and insights, and optimize spend and performance.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Improve brand’s digital presence and lead-gen with SEM and Social Media campaigns. Manage content changes to Website, create relevant Landing Pages for optimizing user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Work collaboratively with internal teams to identify areas of improvement and implement effective changes to improve the overall outcome.
Education
APS College of Engineering
Bachelor of Engineering (B.E.)
2006 — 2010
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