Nikhil John

About Nikhil John

I specialize in moving companies away from \"random acts of marketing\" and toward a predictable growth engine. My approach is rooted in Product Marketing—starting with the \"why\"—and executing through a mix of Lead Gen, ABM, and Organic growth that works in unison with paid spend.My Philosophy on the \"Marketing Machine\":Strategic Infrastructure: I build the foundation—MarTech, lead flow, and sales enablement—so growth is measurable, not a guessing game.Organic & Paid Synergy: I don\'t believe in silos. I focus on driving organic growth that lowers your blended CAC and makes your ongoing campaigns work twice as hard.Pragmatic Tech Integration: I use GenAI where it actually makes sense—scaling content distribution, clearing operational bottlenecks, and accelerating data analysis. I’m not interested in the hype; I’m interested in using it to buy back time for high-level strategy and human creativity.Currently leading B2B Marketing at Consolidated. I’m at my best when I’m solving complex growth puzzles and turning marketing from a cost center into a profit-driver. Let’s connect to talk SaaS scaling, demand gen, or the reality of marketing in the AI era.

Experience

1. B2b Marketing Lead

   Consolidated

   Feb 2026 — Present · Bengaluru, IN

Education

• MITSOM College Pune

  Bachelor of Business Administration (B.B.A.), Marketing

  2011 — 2014

• SRM IST Chennai

  Master of Business Administration (MBA), Marketing and Finance

  2015 — 2017