Nikhil Patil
Senior Performance Marketer | Meta & Google Ads Specialist | ₹7.8Cr+ Ad Spend | 8+ Years in D2C & B2B | SEO | Funnel Optimization
- Role
- Senior Performance Marketer at Eternal Hightech Pvt Ltd
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
Experience
Senior Performance Marketer
Sep 2024 — Present · Pune, IN
Currently working as Senior Performance Marketer at Eternal HighTech, where I manage a 6-member team I handle all agency marketing activities and performance campaigns for a wide range of clients.Key Responsibilities: Provide 360° marketing support including social media marketing, lead generation, GMB optimization, and paid ad campaigns. Create and execute lead generation strategies for high-ticket clients across multiple industries. Understand each client’s business model and goals to develop tailored marketing plans. Manage ad campaigns across sectors such as real estate, astrology, IT institutes, pharma, herbal, travel, manufacturing, retail, and eCommerce. Support basic SEO activities Monitor and analyze reports for both agency and client performance.Ad Campaign & Fund Management: Managed ₹2Cr+ in ad spend, with an average of ₹13L–₹15L per month across Google Ads, Meta Ads, LinkedIn Ads and Other Platforms Spent over ₹2L+/month for real estate and IT institute campaigns to maximize lead generation. Optimized campaigns to maintain low CPL and high ROI for both client and internal projects.Key Achievements: Generated 10K+ monthly leads at ₹7–₹8 CPL for a herbal brand through Meta Ads. Achieved admissions target for AWS and Azure courses in Mumbai via IT institute campaigns. Reduced CPL from ₹130 to ₹60–₹70 in real estate campaigns while improving lead quality, site visits, and bookings. Successfully ran campaigns for industries like astrology, online laundry, ecommerce, health, and manufacturing. Developed ad scripts, landing page wireframes, and content plans that improved conversion rates across campaigns. Performance reports that aligned with business goals.Skills Applied:Meta Ads, Google Ads, LinkedIn Ads, SEO (On-page & Off-page), GMB Optimization, Lead Generation, Marketing Strategy, Campaign Planning, Team Leadership, Performance Marketing, SM Calendars, Analytics & Reporting, B2B & B2C Targeting
Education
KCES'S INSTITUTE OF MANAGEMENT & RESEARCH, JALGAON.
B.B.M (e-Commerce)
2014 — 2017
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