Nikhil Gupta

About Nikhil Gupta

Hello! I am Nikhil Gupta, a Digital Marketing professional with a strong focus on Affiliate and Performance Marketing. With a total experience of over 4.4 years, I specialize in driving full-funnel growth across various models including CPL, CPS, CPC, and CPV. My expertise lies in campaign delivery, data-driven optimization, and client relationship management, which allows me to accelerate ROI-focused growth for brands and agencies. I thrive in high-paced, revenue-driven environments and am always eager to learn and adapt to new challenges.Throughout my career, I have demonstrated a strong command over the campaign lifecycle, from planning and tracking to budget monitoring and performance uplift. I have successfully collaborated with cross-functional teams to ensure seamless execution and strategic resolution of bottlenecks. My analytical skills, combined with my proficiency in tools like Google Analytics, enable me to translate data trends into actionable insights that drive scalable optimization strategies.Key Achievements- Ensured high-precision data validation and reporting quality at 91Mobiles, strengthening confidence across teams during campaign delivery- Built long-term client relationships at iCubesWire, driving repeat business through consistent delivery excellence and strategic consultation- Contributed to performance decision-making by supplying actionable insights derived from analytical observations, enhancing campaign effectiveness.

Experience

1. Executive Data Operations

   91mobiles

   Sep 2024 — Present · Gurugram, IN

   In my current role at 91Mobiles, I oversee end-to-end data operations for digital campaigns, ensuring that all campaign executions align with delivery expectations. I monitor daily and monthly performance metrics, budget utilization, and delivery pace to support timely performance acceleration. My responsibilities also include managing data flow and reporting accuracy, coordinating with sales and operations teams, and utilizing Google Analytics to interpret performance trends for informed decision-making.Achievements: I have ensured high-precision data validation and reporting quality, which has significantly strengthened confidence across teams during campaign delivery. Additionally, I contributed to performance decision-making by providing actionable insights derived from analytical observations, demonstrating active ownership during campaign scale-ups and daily pacing checkpoints.

Education

• India Today Media Institute

  Post Graduate Diploma, Mass Communication

• Arunachal University of Studies

  Bachelor of Journalism and Mass Communication (BJMC), Journalism and Mass Communication