Nikhil Gadekar

About Nikhil Gadekar

I’m a Lead Product Manager with 11+ years of experience in AdTech and Programmatic Advertising, building and scaling revenue-driven ad platforms across Native, Display, Video, CTV, and Rich Media ecosystems.Currently leading product at Adgebra (Inuxu Digital Media Technologies), I own the roadmap for platforms serving 50B+ monthly impressions. I specialize in OpenRTB integrations, DSP/SSP ecosystems, DMP audience integration/onboarding, and monetization optimization — translating complex programmatic infrastructure into scalable, revenue-generating products.Key Impact:• Unlocked incremental revenue through strategic OpenRTB demand & supply integrations• Launched innovative ad formats including 3D Cuboid Ads generating $10K–15K/month• Improved campaign performance by 5x through advanced targeting (Device, ISP, OS, Geo, etc.)• Reduced advertiser CPA by 10% via third-party DMP integrations (Eyeota, Lotame, Latiq)• Cut infrastructure costs by ~$10K/month through JS performance enhancements• Automated sellers.json & ads.txt workflows to improve supply transparencyBeyond strategy, I’m execution-focused.I’ve authored 300+ PRDs, delivered 1,600+ UI/UX wireframes, implemented Reporting APIs, integrated BigQuery for scalable analytics, enabled online payment gateways, and built performance-focused targeting systems.My foundation in programmatic operations gives me an edge — with hands-on experience across:Google Ad Manager (GAM), Campaign Manager 360 (CM360), DV360, Google Ads, Google Analytics, GTM, Meta Ads, LinkedIn Ads, Snapchat Ads, Amazon Ads, AdSense, DSP/SSP ecosystems, OpenRTB frameworks, and third-party RTB platforms like AdKernel.I hold a Bachelor of Engineering (B.E.) in Computer Engineering from Pune University (First Class with Distinction, 2016).I thrive at the intersection of product strategy, technical execution, and revenue growth — building scalable ad systems that drive measurable business outcomes.Open to global product leadership opportunities in AdTech, MarTech, and AI-driven monetization platforms.

Experience

1. Product Manager

   Adgebra Inuxu Digital Media Technologies

   Sep 2022 — Present · IN

   Collaborated with engineering, design, sales, and analytics teams using Agile methodologies.Improved ad delivery reliability by implementing callback listeners to detect and debug no-serve scenarios.Redesigned Adgebra UI with 1,600+ wireframes, improving usability and operational efficiency. Authored 300+ detailed PRDs and technical specs, standardizing product documentation across teams.Implemented Reporting API for advertisers/publishers.Integrated online payment gateway (PAYU) for DIY Account in adgebra UI.Integrated Google Big Query for scalable reporting and faster analytics.Implemented various ad innovations for native/richmedia/CTV formats.Implemented Knowledge hub for internal/external stakeholders.

Education

• Savitribai Phule Pune University

  BE, Computer Engineering

  2013 — 2016

• Pimpri Chinchwad Education Trust'S. Pimpri Chinchwad College Of Engineering

  Diploma in IT , Information Technology

  2009 — 2012

• Maharashtra State Board of Secondary & Higher Secondary, Pune

  SSC, 10th

  2006

• Maharashtra State Board of Secondary & Higher Secondary Education, Pune

  HSC, Science

  2006 — 2008

Skills

• Sql
• Xml
• Digital Marketing
• Oracle
• Javaserver Pages (Jsp)
• Operation Engineer
• Adv Java
• C++
• Business Analysis
• Core Java
• Testing
• Java
• C
• Digital Media
• Microsoft Office
• Google Analytics
• Html
• Ad Operations
• Google Adwords
• Search Engine Optimization (SEO)