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Current company Yellow
Advertising Services · 142 employees · Founded 2013 · India
Yellow is a global creative company building brands that feel unmistakably distinctive. We work at the intersection of strategy, design, storytelling, and technology, helping brands define who they are, how they show up, and how they scale across markets. Over the last decade, Yellow has evolved from a design-led studio into a multi-disciplinary creative partner across brand identity, content ecosystems, campaigns, film, CGI, and digital experiences. Today, we are an AI-first company. AI is not a layer in our process; it is embedded into how we think, create, and deliver. From ideation and research to design systems, content production, film, and campaign development, our workflows are built to leverage AI for speed, scale, and creative exploration, without compromising on craft. This allows us to: • Explore more ideas, faster • Build sharper, more informed creative directions • Produce at scale without losing quality • Deliver integrated brand systems across touchpoints We don’t use AI to replace creativity. We use it to expand what creativity can do. Our work spans fashion, beauty, lifestyle, retail, tech, and F&B, partnering with brands that want to be remembered, not just seen. At Yellow, we don’t chase trends. We build relevance. We don’t create noise. We build narrative.