Nikhil Buchhally
National Account Manager @Veetee Group
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WORK HISTORY
National Account Manager @Veetee Group
Kent, GB
In my current role as National Accounts Manager at Veetee Foods, I manage national accounts with an annual revenue of 12 Million GBP I focus on ensuring strategic growth and profitability while building and maintaining multi-functional relationships across all levels within key accounts. My responsibilities include defining budgets, targets, and strategies for business expansion, managing Branded as well as Own label business. Managing Top Grocery Multiples in UK along with the Convenience Channel. I also leverage data analytics/ POS data to optimize product mix and promotional ROI, collaborating with cross-functional teams for seamless execution.Achievements- Increased Market Share Within Grocery Multiples, driving incremental revenue- Secured new listings in the Grocery Multiples and the Convenience channel, contributing to portfolio expansion and revenue growth.
EDUCATION
Indian Institute of Management, Indore
PGPMX- MBA, Business Administration and Management, General
IHM Mumbai
BSC in Hospitality and Hotel Administration, Hospitality Administration/Management
SKILLS
ABOUT NIKHIL BUCHHALLY
I am a strategic and results-driven sales and business growth leader with 18 years of experience in the FMCG, retail and Food Ingredients sectors across the UK, Middle East, and India. My expertise lies in orchestrating sales strategies, business development, and marketing initiatives that drive top-line growth and optimize P&L performance. I have a proven track record of building long-term client relationships and leading cross-functional teams to consistently exceed revenue and profitability targets. Throughout my career, I have successfully managed high-value national accounts and expanded channel networks, achieving double-digit growth and enhancing brand visibility through innovative go-to-market strategies. I am skilled in leveraging data-driven decision-making and analytics to inform strategic choices and ensure sustainable growth. My core competencies include national and key account management, P&L optimization, and strategic portfolio planning.Key Achievements- Delivered 20% sales growth for branded business portfolio through effective portfolio planning and promotions- Achieved 15% margin on own-label products through value-based selling and dynamic cost negotiation- Scaled national key accounts business from 10 Mn GBP to 12 Mn GBP within 12 months through strategic partnerships- Received multiple awards for performance excellence, including Best Area Manager – West Region (2018).
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