Nikhil Baravkar
Performance Marketing Specialist
- Role
- Performance Marketing Specialist at Savit Interactive
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Nikhil Baravkar
Performance Marketer with 2+ years of experience in driving ROI-focused campaigns across…
Experience
Performance Marketing Specialist
Jul 2025 — Present · Mumbai, IN
Manage monthly ad budgets across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping, YouTube), overseeing campaigns from initial setup and tracking configuration to optimization and scaling.Consistently deliver 5+ ROAS through data-driven campaign planning, precise targeting, and continuous performance optimization.Architect and execute full-funnel marketing strategies, combining awareness, lead nurturing, and conversion campaigns to drive measurable business growth.Implement advanced conversion tracking systems using Google Tag Manager, pixels, and event tracking for accurate attribution and informed budget allocation.Lead audience segmentation, retargeting, and lookalike modeling strategies to expand reach and improve conversion rates while lowering CPA.Partner with leadership to align paid media strategies with business goals, providing actionable insights and driving high-impact decision-making.Optimize campaigns through creative A/B testing, bid strategy refinement, and budget reallocation, ensuring consistent performance improvements month over month.
Education
Imarticus Learning
Pg In Digital Marketing
2022 — 2023
Lord's Universal College
Bachelor in Management Studies (BMS)
2019 — 2022
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