Nikhil Agarwal
Jewellery Industry Leader | 12+ Years in Sourcing, Merchandising, Marketing & Business Growth | Driving Scalable Growth & Brand Expansion
- Role
- Head of Marketing and Merchandising at Tribe Amrapali
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Nikhil Agarwal
I help jewellery businesses scale—by bringing together sourcing/buying expertise, merchandising strategy, and structured business growth.With over 12 years of experience across India, the US, and Europe, I’ve worked across the full value chain of the jewellery industry—from gemstones and product development to global merchandising, marketing, and business expansion.Over the years, I’ve led high-impact roles across organizations like Shop LC (USA & Germany), VGL India, and Tribe Amrapali, building deep expertise in:• Global sourcing/buying & vendor management• Merchandising & assortment planning• Marketing & brand positioning• Retail expansion & domestic market growth• Business development and market expansionAt Shop LC Germany, I was part of the core team that launched the business from scratch, building the jewellery and watches category ground-up for a new market. Alongside driving sourcing and merchandising strategy, I also represented the brand as an on-air jewellery expert—achieving record-breaking performance including the highest number of pieces sold in an hour and highest sales generated within a live show.At Tribe Amrapali, I worked closely on marketing and merchandising initiatives, contributing to retail growth and brand visibility across domestic markets. This included collaborating with premium malls, airport retail teams, and PR channels to drive customer engagement and strengthen brand presence.My strength lies in connecting the operational and strategic sides of the business—ensuring that sourcing, product, marketing, and sales functions work together to drive scalable growth.Currently, as Head of Business Development, I am focused on expanding business opportunities, strengthening partnerships, and building more efficient, growth-oriented systems within the jewellery space.I am particularly interested in the future of jewellery manufacturing and retail, including the role of AI and technology in improving efficiency, forecasting, and decision-making.Open to connecting with industry professionals, brands, and innovators looking to build and scale in the jewellery ecosystem.
Experience
Head of Marketing and Merchandising
Jun 2025 — Present · Jaipur, IN
Managed both marketing and merchandising functions for the brand across domestic markets • Worked closely with retail stores to drive sales performance and improve in-store experience • Collaborated with PR teams to enhance brand visibility and positioning • Partnered with premium malls and airport retail teams to execute marketing initiatives and increase footfall • Supported brand expansion through on-ground activations and strategic marketing efforts • Contributed to strengthening Tribe Amrapali’s presence in the Indian retail and lifestyle segment
Education
IILM
MBA; Higher Education, Marketing
2011 — 2013
Jaipur National University
BBA, Management
2008 — 2011
BKSVM
XII, Commerce
2006 — 2008
Skills
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Teamwork
- Market Research
- Customer Service
- Public Speaking
- Research
- English
- Marketing Strategy
- Marketing Communications
- Sales
- Team Management
- Marketing
- Management
- Business Development
- Competitive Analysis
- Leadership
- Business Strategy
- Team Leadership
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