Nik Gatzendorfer

About Nik Gatzendorfer

Creative and solutions-driven marketing technology professional with over 16 years of experience leading cross-channel digital marketing initiatives, specializing in Salesforce Marketing Cloud (SFMC). Certified as an SFMC Email Specialist, Administrator, Consultant, and Developer, with additional accreditations in SFMC Personalization and Salesforce Data Cloud. Proven expertise in email strategy, responsive design (HTML/CSS), AMPscript, SQL, API integrations, and marketing automation using tools like Journey Builder, Email Studio, Mobile Studio, and Einstein. Adept at translating strategic goals into scalable, data-driven solutions through strong collaboration with internal stakeholders and clients. Skilled in technical implementation, discovery sessions, documentation, and project management, with a track record of building lasting client relationships and supporting high-profile events. Committed to staying ahead of industry best practices and compliance standards (CAN-SPAM, GDPR, etc.).

Experience

1. Lead Solutions Architect

   ZS

   Jun 2024 — Present

Education

• Hofstra University

  Bachelor of Arts (B.A.), Musical Theatre

  2004 — 2005

• State University of New York at Plattsburgh

  Bachelor of Science (B.S.), Business & Professional Communications -Advertising/PR -Theatre Minor

  2005 — 2007

Skills

• Marketing
• Mobile Marketing
• Online Marketing
• Content Strategy
• Email Marketing
• Html
• SEO
• Photoshop
• Css
• Social Media Marketing
• Online Advertising
• Crm
• Project Management
• Business Development
• Digital Marketing
• B2b
• Direct Marketing
• Digital Media
• Sem
• Advertising
• Web Analytics
• Salesforce.com
• Integrated Marketing
• Marketing Cloud
• B2b Marketing
• Digital Strategy
• Sql
• Dreamweaver
• Customer Relationship Management (Crm)
• Exacttarget
• Lead Generation