Niket Kumar
22 years in Marketing & Brand, reading the consumer early, strategy, storytelling and scale. | Ex–Aditya Birla Capital | Sapient | JWT | Ogilvy | McCann | Leo Burnett | Founder, Unconventional
- Role
- Founder at Unconventional
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Niket Kumar
22 years in advertising and marketing - across categories like FMCG, BFSI, IT & Telecom, Automobiles, Health & Personal Care, Confectionery, QSR and Retail.I’ve worked with some of the most respected agency networks - including JWT, Ogilvy, McCann, Leo Burnett, Rediffusion and Sapient - and have led brand-side marketing functions at Aditya Birla Capital and Aditya Birla Sun Life Insurance.Over the years, I’ve built campaigns and led business growth for global and local brands such as GSK, Airtel, Nestlé, British Airways, Telenor, P&G, Jeep, Bajaj Auto, PhonePe, KFC, Perfetti Van Melle, Mother Dairy, MetLife, DuPont and DLF, among others.My experience spans brand building, communication strategy, content development, digital transformation, product & customer lifecycle marketing and omnichannel marketing. I’ve collaborated with cross-functional and cross-cultural teams across India, the US, UK, Europe, Middle East, Sri Lanka, Pakistan, Singapore, Thailand and Malaysia.I now run Unconventional - a talent marketplace for marketing services, built to offer strategic consulting and fully managed freelance solutions across creative development, advertising & content production and more.Launched Neuro Gum & Mints in India and helped build the business from the ground up as Fractional CMO & Talent Aggregator. Now scaling the brand across three international markets as Global Brand Marketing Strategy & Creative Consultant.
Experience
Founder
May 2023 — Present · IN
The Talent Marketplace for Marketing.
Education
Hindu College, University of Delhi
B.Sc., Chemistry
Indian Institute of Mass Communication, Delhi
PG Diploma, Public Relations, Advertising, and Applied Communication
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