Nikesh Baidya

About Nikesh Baidya

Strategic Business Leader with a robust track record in leading high-impact initiatives…

Experience

1. Associate Vice President, Marketing

   Coromandel International Limited

   Aug 2019 — Present · Hyderabad, IN

   Leading marketing for $2.4 Bn Fertilizer business, responsible for portfolio management, digital initiatives, branding and marketing communication.• Handling one of the largest portfolio (by value) in the country, I facilitated 2.3X growth in past 4 years, by setting up teams and processes for effective portfolio management, sales coordination and branding, infusing agility in decision making, enhancing adaptability and resilience and quickly evolving and executing tactics in a highly dynamic and regulated environment.• Strengthened the marketing capability, launched and established new brands, optimized media mix and improved productivity of brand management, marketing services and trade marketing. Capitalizing on my extensive exposure to rural markets and farmers\' insights across Seeds, Pesticides and Fertilizer categories, and my expertise in synchronizing ATL, BTL, outdoor and Digital campaigns and TVC commercial, I led the successful launch and ramp up of 4 brands, defining a shift towards brand oriented consumer buying behavior and driving significant gain in market share. • Driving Digital transformation initiatives like enhancing field team automation, mobile app and deploying \'SalesForce\' CRM to effectively engage with millions of Customers through digital channels. • Designed the strategic marketing organizational structure, recruited talent and actively training and mentoring a team of 14.

Education

• Xavier Institute of Management

  Master of Business Administration (MBA)

  2003 — 2005

• Banaras Hindu University

  Bachelor of Science (BSc)

  1999 — 2003

• Delhi Public School, Bokaro Steel City

  Matriculation and 10+2

Skills

• Sales Operations
• Commercialization
• New Business Development
• Customer Relationship Management (Crm)
• Digital Strategy
• Branding
• Rural Marketing
• Microsoft Office
• Sales
• Marketing Leadership
• Agriculture
• People Management
• Atl
• Forecasting
• Project Planning
• Competitive Analysis
• English
• Btl Activations
• Business Planning
• Business Development
• Marketing Management
• Market Analysis
• Teamwork
• Team Management
• Channel Management
• Agrochemicals
• Strategic Planning
• Sales Management
• Market Development
• Product Management
• Chemicals
• Market Research
• Business Strategy
• Marketing Communications
• Leadership
• Strategy
• Agribusiness
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy