Nikeisha Beckford
Group Director, Client Engagement @VML
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WORK HISTORY
Group Director, Client Engagement @VML
Detroit, MI, US
As a unique Group Director, Client Engagement, I serve in a multifaceted role as a business development lead for VMLY & R Detroit and the project lead and board chair for the Detroit Experience Studio.New Business Development • Partner with Michigan region senior leaders to grow and strengthen Cross-Industry business through targeted new client growth, aligned to agency vision and priorities• Establishes and maintains team culture by guiding and developing passionate contributors and empathetic leaders• Lead new business pitches from beginning to end, including client liaison and leading meetings• Support/lead Cross-Industry client business as needed and appropriate engagement• Act as a thought leader and an industry expert on brand positioning, innovation, and growth• Develop and maintain the most senior level relationships internally and externally to continually improve employee and client experience and successDetroit Experience Studio• Set the strategic direction for Detroit Experience Studio and support the achievement of its long-term vision and high-level goals• Assemble a collaborative and inclusive board that capitalizes on their diversity of strengths and perspectives• Serve as primary contact for Detroit Experience Studio and represent it enthusiastically among internal partners, external groups, and the media• Responsible for regular reporting of annual budget, success metrics, audit reports, and material business decisions to key stakeholders, including WPP Racial Equity fund governance team
EDUCATION
University of Michigan
Bachelor of Arts – BA
ABOUT NIKEISHA BECKFORD
Oh hey, funny meeting you here! A little about me.with almost 20 years of marketing and advertising experience under my belt, I am a multi-faceted leader who has had the opportunity to put my creative problem-solving skills to work developing successful marketing strategies for brands across the country. I am super passionate about understanding people – how they see the world, what makes them tick, what drives their decisions. I’m pretty sure it’s been my secret weapon to aligning internal and external teams toward a shared goal and building high-impact relationships. When I’m not “all up in my clients’ business”, I’m often planning my next travel adventure, culinary challenge or DIY Specialties: Strategic Marketing, Account Management and Client Engagement, Business and Brand Strategy, Integrated Advertising & Marketing Campaigns, New Business Development, Patient Experience, Team Mentoring and Development Category Experience: Healthcare, Higher Education, Automotive, Apparel, Franchise, QSR, Sports Entertainment Highlighted Client Experience: Barnes-Jewish Hospitals, Carhartt, Consumers Energy, Ford Motor Co, Henry Ford Health System, Lawrence Technological University, Lutron, Michigan Medicine, New York Mets, Siteman Cancer Center, SVS Vision, UC Health (Cincinnati), UI Health (Chicago), Western Michigan University
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