Veronika Novoselova
Manager, Marketing & Sales Enablement (Healthcare Partnerships) @Shoppers Drug Mart
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WORK HISTORY
Manager, Marketing & Sales Enablement (Healthcare Partnerships) @Shoppers Drug Mart
In this role, I manage full cycle marketing (strategy → execution → analytics) for B2B sales in the private payer and pharmaceutical manufacturing markets.• Directed end-to-end digital and print advertising campaigns, owning 100% of creative, copy, and media placement in Benefits Canada magazine, a national publication serving readers and decision-makers in pensions & benefits. • Owned and scaled B2B social media strategy for Health Solutions and Specialty Health Network LinkedIn accounts, delivering 430K+ LinkedIn impressions in one year through targeted paid campaigns, SEO-driven content, and platform-native creative execution. • Led B2B conference marketing for 4 national events, including the 2025 Patient Support Programs Summit and 2025 Shoppers Drug Mart National Conference; ensured cohesive storytelling across in-person and online channels to support sales enablement and brand leadership.• Developed targeted B2B & D2C marketing assets for key stakeholder groups (insurers, plan sponsors, brokers, plan members), increasing program awareness and supporting adoption of Specialty Care and Weight Management programs.• Redbuilt 25+ sales enablement materials, brochures, presentations, and digital content. Collaborated with cross-functional teams, including pharmacy services and B2B sales, to align marketing efforts with overall enterprise goals and objectives.• Supported RFPs submissions to pharmaceutical manufacturers by creating high-impact, client-facing presentations which synthesized real-world evidence and translating complex insights into visual storytelling and value-based messaging.
EDUCATION
York University
Master of Arts - MA
Ural State University named after A.M.Gorky
Bachelor of Arts - BA
SKILLS
ABOUT VERONIKA NOVOSELOVA
Hi, I’m Veronika. I’m a hands-on healthcare marketer who turns big goals into clear plans. I started my career in national fundraising and corporate partnerships at two large Canadian charities; then I moved into corporate roles, where I found myself consistently drawn to marketing and communications work, staying true to my journalism and mass communications background. In my current role, I help promote two healthcare businesses: Specialty Health Network by Shoppers™ and Health Solutions by Shoppers™. My role is to make sure that employers, pharmaceutical manufacturers, and prescribers know about our services and understand how we can help them. For SHN, I create marketing strategies that show how we support patients on specialty medications through Patient Support Programs. For Health Solutions, I highlight programs that help plan sponsors take better care of their teams using our pharmacy network and expertise.With experience living, studying, and working internationally, I’ve become adaptable and comfortable collaborating across different teams and cultures. I’m an avid learner who enjoys taking on new challenges, and I approach problems with curiosity, structure, and a growth mindset.My tool box includes GTM planning, paid social, web analytics, and agile delivery. Jira, GA4, LinkedIn Campaign Manager, Meta Ads.
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