Nik Sharma

About Nik Sharma

Marketing Project Manager, who is also a certified Project and Program Manager with 10+ years experience in digital marketing, search, analytics, and market research for technology companies. Omni channel experience with internal search, paid search, SEO, and affiliate. Including Apple (consumer electronics), Veeam (data protection), Splunk (observability), Intel (Communications) and Exclusive Networks (security). Established Gen AI-enabled marketing framework for Nikaya Health, an early health tech startup integrating generative AI strategy in marketing automation, web marketing analytics and utilizing digital marketing AI implementation tools to scale Nikaya Health Refined brand positioning and online credibility through AI-assisted messaging, enabling outreach to 12 new potential partners and advisors and improving stakeholder alignment for Nikaya Health. Launched Apple Store Online, to a new region (Vietnam) through digital marketing and analytics. Tableau certified skills were instrumental in final user acceptance testing (UAT). Increased global SEO traffic 21.5%+ on Splunk global web pages and global nav-translated languages web pages including Japanese, Chinese, French and German. Worked on the Veeam 2022 Ransomware Trends Report, the first-ever ransomware related market research report which surveyed IT leaders. Increased conversion rate by 30% of digital signage solutions in Advantech’s Online eStore TECHNOLOGY STACK Successfully Completed AI Business Practices Program with honors: Courses included AI Tools | Business of AI | Intelligent Automation | Generative AI Fundamentals | AI Tools (ChatGPT, Perplexity, Gemini, Bricks AI, Notion AI)| HTML | Visualization (Tableau)| SEO (HotJar & Moz)| Content Management Systems (WordPress & Adobe Experience Manager)| Project Management (Jira, Wrike, MS Project)| Programming Languages (Excel & SQL)| Diagramming (Lucidchart and Visio)| CRM (SFDC & SAP)| Survey (SurveyMonkey and Qualtrics)| Web Analytics (Google Analytics & Adobe Analytics)| Ad Management (Marin).

Experience

1. Gen Ai Gtm- Global Marketing Operations Consultant-ai and Data

   Stealth AI Startup

   Jan 2024 — Present · San Francisco, CA, US

   Clients: Nikaya Health and Vetaya Health • Lead inbound marketing efforts by conducting SEO audits, analyzing user behavior with Google Analytics, and launching targeted email campaigns that increased engagement from early adopters and improved site performance• Conducted SEO audits and GA4 behavioral analysis, improving engagement by 20% and average session duration by 15%.• Launched email campaigns achieving 20% open rate uplift and 10% click-through rate among early adopters.• Translate complex technical offerings into clear, investor-ready narratives through tailored marketing strategy reports and pitch decks, resulting in over 10 investor meetings and 3 follow-up conversations within the first two months• Manage cross-functional marketing operations including landing page optimization, CRM workflows, and Tableau dashboards to reduce execution delays and streamline internal processes for lean startup teams• Refine brand messaging and web presence by addressing credibility gaps and aligning content with stakeholder expectations, contributing to outreach success with 12 new potential partners and advisors

Education

• UCSC Silicon Valley Extension

  Marketing/Marketing Management, General

  2009

• Irvington High School

  High School Diploma

  2001 — 2005

• UCSC Silicon Valley Extension

  Project Management

• University of California, Davis

  B.A., Economics

  2009

• Saint Mary's College of California

  Master of Business Administration (M.B.A.)

  2016 — 2017