Nik Herold
Customer Experience, Revenue Growth & Operations Leader | Building Loyal Customers, High-Performing Teams, and Repeatable Growth Engines | B2B & Multi-Unit
- Role
- Director of Cx & Business Growth at Les Mills Us
- Location
- Torrance, CA, US
- LinkedIn followers
- 500 followers
About Nik Herold
I started my career on the gym floor. Coaching real people through real challenges. That experience shaped how I lead today. Outcomes matter. Standards matter. And the environment either supports performance or shuts it down.My path grew from fitness professional to business builder to Customer Experience leader. The thread has stayed the same the whole way through. Develop people. Create clarity. Build systems that work in the real world. Over the past 20 years, that’s meant building businesses from scratch and leading CX and growth across national organizations.Today, I work where CX, operations, revenue, and strategy meet. I design customer lifecycles. I build retention systems that actually get used. I help Sales, Product, Marketing, and Operations pull in the same direction instead of working in silos. Leadership development sits at the center of how I operate because strong systems only scale when strong leaders run them.
Experience
Director of Cx & Business Growth
Apr 2025 — Present · Los Angeles, CA, US
I oversee the customer experience and commercial growth engine across 900+ partner organizations in 22 states, leading CX, outbound acquisition, partner strategy, and cross-functional enablement. My role centers on building scalable systems, increasing retention, and aligning teams around customer-centric revenue growth.Business Outcomes:Rebuilt the partner success model into a proactive, data-driven CX system that improved retention and accelerated adoption.Designed outbound and acquisition frameworks (ZoomInfo workflows, SDR playbooks, sales coaching) that increased new business pipeline and conversions.Re-engineered bundling, packaging, and partnership structures, increasing LTV and supporting 94% total retention.Led national rollout of new programs that matched emerging consumer trends (Strength, SHAPES, Ceremony, Pilates), expanding market reach and partner engagement.Influenced digital product and equipment strategy by integrating customer insights and market trends into roadmap discussions.Developed a high-performing CX + BDS team that operates with strategic alignment, clarity, and consultative rigor.Core Scope: End-to-end customer lifecycle, partner success, revenue expansion, onboarding, adoption, retention, CX systems, outbound acquisition.
Education
El Camino College
Associate of Arts (AA), Business Adm.
University of Southern California
Business Administration, Management and Organization, Leadership Development
University of Southern California
Bachelor of Business Administration - BBA
Skills
- Personal Development
- Health Education
- Entrepreneurship
- Public Speaking
- Social Media
- Wellness Coaching
- Social Media Marketing
- Kinesiology
- Corrective Exercise
- Marketing
- Customer Service
- Wellness
- Leadership Development
- Sports
- Fitness
- Kettlebells
- Microsoft Office
- Sales
- Lifestyle Coaching
- Training
- New Business Development
- Marketing Strategy
- Event Planning
- Lifestyle
- Strength
- Writing
- Nutritional Counseling
- Nutrition Education
- Recruiting
- Sports Nutrition
- Business Development
- Personal Training
- Group Training
- Coaching
- Strength Training
- Fitness Training
- Nutrition
- Motivational Speaking
- Social Networking
- Leadership
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