Nik Bigham
Director of Sales @Xochitl
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WORK HISTORY
Director of Sales @Xochitl
EDUCATION
The Ohio State University Fisher College of Business
Business, Finance, Minor in Economics
ABOUT NIK BIGHAM
Transformational sales executive with a proven record of scaling CPG brands from pre-revenue to multimillion-dollar success across national retail and distribution channels. Adept at architecting and executing full-scale go-to-market strategies, optimizing trade spend, and expanding product portfolios across diverse categories. Expert in Walmart retail systems, promotional strategy, and modular optimization with a deep command of category leadership and shelf-level performance. Builds and leads agile sales teams, broker networks, and distributor partnerships that accelerate growth, drive profitability, and enhance brand visibility. Recognized for fast-paced decision-making, data-informed strategy development, and thriving in high-growth, dynamic environments.
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