Niharika M R
Product @ Expedia | eCommerce | Mobile Apps | A/B Testing | Marketing Tech | Data-Driven | 5+ Years of Experience in B2C/B2B
- Role
- Product Manager at Expedia Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Niharika M R
I’m a results-driven product manager with over 5+ years of experience building and optimizing products that drive customer engagement and deliver measurable business outcomes. My expertise lies in leveraging data-driven strategies to create seamless experiences across B2C, eCommerce, and mobile app platforms.At Expedia, I led cross-functional teams to enhance the performance of Google Search Ads landing pages, achieving a 1.5x increase in test velocity and driving an incremental $ XM GP impact. By testing the optimised sort algorithms, recommendations, improved imagery and landing page relevancy, I enhanced conversion rates and ensured scalable, efficient SEM campaigns performance.Previously, at Overstock.com, I spearheaded initiatives that increased mobile app revenue by XX% YoY. Through iterative A/B testing and user-centered design, I delivered features that boosted conversion and MAUs, solidifying my ability to align business goals with customer needs.With a strong foundation in engineering and hands-on experience in product development, I excel at identifying growth opportunities, prioritizing impactful features, and collaborating with cross-functional teams to bring ideas to life. I’m passionate about combining analytics, user research, and innovative thinking to build products that delight customers and drive business growth.Let’s connect if you’re looking for a product manager who thrives on solving complex problems, driving innovation, and creating value through data-driven decision-making.PM Skills: Road mapping, Feature prioritization, Requirement Analysis, A/B testing, Customer Journey Mapping, Project Management, Agile and Scrum, Design Thinking, Problem Solving, Market Analysis, Design Thinking, Search Engine Marketing, Product marketing, Competitor Analysis, User Experience ResearchTools: JIRA, Confluence, Git, Jenkins, MS Office, Figma, Firebase, Asana, Amplitude, Quantum Metric, Firebase, iOS, Android, Google Suite, Google Play Store, Google Ads, Tableau, Query book, Databricks
Experience
Product Manager
Mar 2023 — Present · Seattle, WA, US
Education
Nitte Meenakshi Institute of Technology
Bachelor's degree, Information Science and Engineering
2014 — 2018
University of South Florida
Master's degree, Computer Science
2019 — 2021
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