Niharika Singhal

About Niharika Singhal

Experienced Brand Manager with experience in Apparels, Beauty, FMCG, Media & various other categories, in house at a Brand, and a Media Agency. Skilled in branding, New Product Launch, Market Research, Product Marketing & Strategy. I\'ve done promotional planning, campaign management and creative collateral across offline (Print, TV & Radio) and online. Can handle end to end marketing activities and responsibility for quantifiable increase in product sales across offline channels and online platforms, or your own webstore. Over 5 years experience, currently finishing my Executive Program in Marketing Strategy from IIM-Lucknow. Looking for new opportunities.

Experience

1. Head of Marketing

   Abhinav Futuristics Pvt. Ltd

   Apr 2023 — Present · Mohali, IN

   As the Marketing Head at ABTP, ABS Mari Pvt. Ltd, and Abhinav Futuristics Pvt. Ltd, my role involves leading and managing all marketing activities to drive brand awareness, customer engagement, and business growth across multiple domains. My responsibilities include:\\\\n• Strategic Planning and Execution: Developing and implementing comprehensive marketing strategies aligned with business objectives. This includes conducting market research, analyzing competitors, identifying trends and opportunities, defining target audience segments, and creating effective marketing campaigns.\\\\n• Brand Management: I am responsible for developing and maintaining a strong brand identity for each company. This involves creating brand guidelines, ensuring consistent brand messaging across all channels, managing brand reputation, and maintaining a positive brand image in the market.\\\\n• Digital Marketing: This includes managing the company websites, optimizing SEO to drive organic traffic, planning and executing effective social media campaigns across various platforms, and utilizing email marketing, content marketing, and paid advertising to generate leads and nurture customer relationships.\\\\n• Marketing Communications: Developing and implementing integrated marketing communication plans. I create compelling content for websites, blogs, social media, and other marketing channels. I also coordinate with internal and external stakeholders to ensure consistent messaging.\\\\n• Lead Generation and Conversion: This involves driving lead nurturing campaigns to convert prospects into customers and working closely with the sales team to align marketing efforts with sales goals. I also track and analyze marketing metrics to measure campaign effectiveness and ROI.\\\\n• Team Management: I am responsible for recruiting, training, and managing a high-performing marketing team. This includes providing guidance, mentorship, and performance feedback to team members.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Chitkara University

  Bachelor's degree, Communication, Journalism, and Related Programs

  2014 — 2017

• Subharti University

  Master of Business Administration - MBA, Marketing

  2017 — 2019

• Indian Institute of Management, Lucknow

  Executive Program in Marketing Strategy, Marketing

  2021 — 2022

• Subharti University

  Master of Business Administration - MBA, Marketing

• Delhi Institute of Digital Marketing (DIDM)

  Digital Marketing, Digital Communication and Media/Multimedia