Niharika Singh

About Niharika Singh

Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMO, and Display Helped redevelop Booker.com website for higher conversion rates and better (UX) user experience Increased organic rankings via SEO from nowhere to top 3 rankings for major keywords within 6 months in Google Developed and managed all search campaigns that resulted in more than doubling (25% to 60%) of organic web Reduced paid search budget by 50% while maintaining maximum effectiveness and adhering to strict budgets Consulted marketing team on how to manage and incorporate new ideas to increase visitors and conversions via Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions. Responsible for updating the CRM and keeping a running spreadsheet of daily activity Promoted and demonstrated the value of Search Engine Marketing (PPC), Search Engine Optimization (SEO) Display Advertising, Social Media, Mobile Advertising, and website solutions to generate new business within the client\'s market Audited clients marketing strategies and assisted them with maximizing their presence and relevance online Defined key components of SEM, SEO, PPC and Social Media Marketing to increase lead generation and conversions Communicated effectively all steps and expectations of digital marketing campaigns.

Experience

1. Digital Consultant

   Consultant

   Jun 2017 — Present · Lucknow, IN

Education

• AKTU

  AKTU

  2013 — 2017