Niharika Shetty
Senior Brand Marketing Manager | Digital & Experiential Strategist | AI-Driven Content & Innovation | MBA | blinkX – JM Financial Group
- Role
- Senior Brand Marketing Manager at JM Financial Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Niharika Shetty
With over 10+ years of experience in the retail broking sector, I am a Senior Brand…
Experience
Senior Brand Marketing Manager
Apr 2022 — Present · Mumbai, IN
As a seasoned Senior Brand Marketing Manager at blinkX by JM Financial Ltd, I drive comprehensive marketing initiatives within the retail broking sector. My role involves orchestrating dynamic campaigns that resonate deeply with our diverse audience, leveraging creativity and design to ensure innovation and visual appeal across digital and print platforms.With strategic acumen in brand management, I craft campaigns based on deep market research and consumer insights, developing tailored strategies that address audience needs and aspirations. I oversee every stage of campaign execution to ensure alignment with brand values and effective communication of our unique value proposition.Furthermore, I manage content to maintain consistency and engagement, spearhead merchandising efforts for cohesive branding across customer interactions, and prioritize the employee value proposition to foster a culture of empowerment and commitment. Through these efforts, I contribute to the sustained growth and success of blinkX by JM Financial Ltd in a competitive retail broking landscape.
Education
University of Mumbai
Bachelor of Business Administration - BBA, Marketing
2007 — 2010
Manipal Institute of Technology
Master of Business Administration - MBA, Marketing
2012 — 2014
Bombay Scottish School
High School Diploma
1995 — 2005
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