Niharika Sharma
Corporate Communications | Journalism | Content strategy and creation
- Role
- Content Team Lead at Honasa Consumer Ltd.
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Niharika Sharma
I lead content and storytelling at one of India’s fastest-growing D2C companies, working…
Experience
Content Team Lead
Aug 2024 — Present · Gurugram, IN
As Content Lead at Honasa Consumer, I drive the content strategy and digital presence for our entire house of brands including Mamaearth, The Derma Co, and Aqualogica, across all key platforms. My role bridges storytelling with strategy, ensuring every piece of content aligns with brand voice, business goals, and evolving consumer expectations.I lead a cross-functional content team and work in close partnership with product, marketing, and performance teams to conceptualize and execute campaigns across web, social, and retail. From scripting high-performing videos to building brand narratives rooted in clean beauty, sustainability, and science-backed skincare, I oversee content from ideation to delivery.In addition to brand storytelling, I serve as a reputation strategist for founders’ social media, curating their digital presence and thought leadership to strengthen both personal and brand equity.Backed by a decade-long journalism career, I anchor all content in credibility, clarity, and cultural relevance. Whether it’s launching a new category, localizing tone for regional markets, or integrating founder narratives, I ensure our storytelling resonates authentically across platforms and people.
Education
Guru Gobind Singh Indraprastha University
Bachelors of Business Administration, Business/Commerce, General
2008 — 2011
Indian Institute of Mass Communication, Delhi
Post Graduate Diploma in English Journalism , Communication, Journalism, and Related Programs
Skills
- Html
- English
- Event Planning
- Microsoft Word
- Team Leadership
- Autocad
- Broadcast
- Windows
- Copy Editing
- Photoshop
- Editorial
- Matlab
- Public Speaking
- Advertising
- Customer Service
- Microsoft Excel
- Powerpoint
- C
- Social Media
- Microsoft Office
- Teamwork
- Research
- Java
- Creative Writing
- C++
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