Niharika Pathak
Sales & HR Leader | B2B Strategist | CRM & Campaign Expert.
- Role
- Business Development Executive- Apac at Logility
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Niharika Pathak
A results-driven sales and HR management professional with over 10 years of versatile…
Experience
Business Development Executive- Apac
Dec 2023 — Present · Bangalore Urban, IN
Strategic Brand Evangelism & Lead Generation through APAC Events: Spearheaded the company’s presence at premier supply chain events across the APAC region, serving as both delegate and sponsor. Orchestrated end-to-end event strategy—from identifying high-impact forums to executing presence with precision. Built influential networks, amplified brand visibility, and generated high-quality leads through active engagement and thought leadership. Collaborated with marketing for seamless pre/post-event campaigns, ensured timely follow-ups, and meticulously tracked ROI to refine future outreach.• Lead Generation & Pipeline Growth – Drive qualified lead acquisition through strategic use of LinkedIn, HubSpot, and Microsoft Dynamics, fueling consistent sales pipeline expansion.• Outreach & Engagement Campaigns – Design and execute personalized email marketing and outreach sequences that resonate with prospects and boost conversion rates.• Consultative Sales & Deal Closure – Identify client pain points, deliver tailored solutions, and successfully close deals to achieve and exceed sales targets.• CRM Optimization & Data Insights – Leverage HubSpot and Microsoft Dynamics CRM for tracking, reporting, and improving customer engagement strategies.• Cross-functional Collaboration & Market Intelligence – Work closely with marketing and product teams, contributing market insights to refine offerings and enhance value propositions.
Education
Prestige Institute of Managemnet
Master of Business Administration (MBA)
2010 — 2012
Jiwaji University
Bachelor of Computer Science
2006 — 2010
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