Niharika Mimani

About Niharika Mimani

With an MBA from Symbiosis Institute of Business Management (SIBM) Bengaluru and a certification in Competitive Strategy and Game Theory from the London School of Economics and Political Science (LSE) Summer School, I have developed strong analytical and strategic thinking skills that help me in my role as a Sales Development Representative at Whatfix. At Whatfix, I collaborate with internal and external stakeholders to shape competitive concept proposals and penetrate LinkedIn and events channels using strategic marketing initiatives. I experiment with new tools to get detailed information from prospects and use a combination of outreach mechanisms to nurture leads, such as calls, emails, marketing automation tools, and LinkedIn InMails. I work directly with sales and marketing to discover opportunities from leads and help organizations accelerate digital adoption with Whatfix. I have a keen interest in advertisements, strategy building, marketing psychology, and brand recognition, which I have learned through my academic courses and multiple internships in digital marketing, sales, and brand management. I am also passionate about dramatics, fine art work, baking, and cooking, which I believe enhance my creativity and rapport building skills. I am a people\'s person who enjoys exploring new cultures, perspectives, and opportunities. My goal is to leverage my skills and experiences to create value for my clients and colleagues, and to grow as a professional and as an individual.

Experience

1. Team Lead - Business Development

   Whatfix

   Jan 2025 — Present · Gurugram, IN

Education

• Symbiosis Institute of Business Management (SIBM) Bengaluru

  Master of Business Administration - MBA

• Symbiosis Institute of Computer Studies and Research

  Bachelor of Business Administration, Information Technology

  2016 — 2019