Niharika Mathur

About Niharika Mathur

As an Integrated Marketing graduate from NYU, specializing in Brand Management, I bring a unique blend of creativity, analytical skills, and market research expertise to the table. With over 4 years of experience in global organizations, I excel at leveraging data-driven insights and creative storytelling to craft impactful campaigns, enhance brand visibility, and improve user engagement across various marketing channels, including social media, email marketing, SEO, content development, and community building.I have successfully led cross-functional teams and executed projects in market research, UI/UX design, and customer experience optimization. At HyperloopTT, I drove sustainability-focused initiatives and improved user experiences through strategic design. My leadership roles at NYU SPS Integrated Marketing Association and Tata Consultancy Services further strengthened my expertise in marketing strategy, event management, and collaboration.Passionate about blending creativity with technology, I focus on user-centric strategies that deliver measurable business results. I look forward to connecting and exploring how I can bring innovative solutions to your marketing team.

Experience

1. Digital Marketing Associate

   Pivot Apparel

   Jun 2025 — Present · New York, NY, US

   Led end-to-end marketing operations for four fashion brands across New York and Los Angeles, owning strategy, execution, and performance across digital channels-Drove social media growth and content strategy, increasing followers by 150% in 3 months and boosting engagement by 100% through data-driven storytelling-Managed Meta ad campaigns with external agencies, overseeing $40K+ quarterly budgets and optimizing paid performance-Owned influencer marketing, including outreach, partnerships, campaign execution, and reporting-Led and executed fashion photoshoots in NYC and LA, managing vendors, creative direction, art direction, and post-production-Managed and optimized Shopify e-commerce platforms for two brands, improving UX, conversions, and site performance-Contributed to 80% e-commerce sales growth within 2 months through integrated digital marketing and campaign execution-Implemented AI-driven creative and content workflows, reducing production costs by 95% and increasing sales by 65%-Collaborated cross-functionally with sales, design, production, PR, and leadership teams to align marketing initiatives with business goals.

Education

• ATLAS SkillTech University

  Bachelor's degree, Communication Design

  2017 — 2021

• Arya Vidya Mandir Juhu

  10th Std, School

  2005 — 2015

• New York University

  Integrated Marketing

• University of Mumbai

  Bachelor of Arts - BA

  2017 — 2020