Niharika Kumawat
Performance Marketing Manager @Mulmul
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WORK HISTORY
Performance Marketing Manager @Mulmul
Managed 10Cr in annual ad spend across Meta, Google, and YouTube, driving a 4-5X ROAS- Optimized paid media campaigns to reduce CAC while improving conversion rates- Spearheaded full-funnel marketing strategy—from acquisition (ads) to retention (CRM, email, and WhatsApp)- Led data-driven campaigns for new launches & festive sales, increasing revenue by 10-15% YoY- Collaborated with the creative & content teams to optimize ad creatives, resulting in higher CTRs & engagement- Managed SEO to align brand goals- Improved website CRO through Shopify optimizations- Established influencer & brand collaborations for organic brand growth.
EDUCATION
NSQF
Deploma, Retail Management
Indira Gandhi National Open University
Mcom, Business/Commerce, General
Delhi University
B. com hons.
ABOUT NIHARIKA KUMAWAT
Hi, I\'m Niharika Kumawat, a results-driven performance marketing expert with over 7+years…
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