Niharika Kaushik
Associate (SEO) in Performics
- Role
- Search Engine Optimization Executive at Performics India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Niharika Kaushik
SEO Associate | PhD (Commerce)| Published Author | Kathak ArtistI\'m an SEO Associate at Performics (Publicis Groupe), driving digital growth for leading financial brands through technical SEO, content strategy, and off-page optimisation. My work directly impacts organic acquisition, search visibility, and lead quality.I’ve completed my PhD in Commerce under the supervision of Dr. Meenakshi Bindal.My research delivers a data-backed evaluation of how SEO strategies influence the digital performance of Indian banks, comparing nationalised vs private banks—highlighting where the real gaps, advantages, and missed opportunities lie.Key Highlights:• Presented research at national & international forums including ICCDMECET 2024 and a National Seminar on NEP 2020• Published in a UGC CARE-listed journal (Journal of East-West Thought)• Completed PhD in Commerce with a comparative study on SEO effectiveness in the Indian banking sector• Improved organic performance for major financial brands through technical SEO fixes, content architecture improvements, and authority-building• Led site audits (GSC, Screaming Frog, GA4) diagnosing issues like indexation gaps, content cannibalisation, and migration-impact drops• Built keyword frameworks and topic clusters for high-volume banking products (savings accounts, credit/debit cards, FD/loan pages)• Mentored junior analysts and ran process-automation initiatives saving 5+ hours/week• Delivered SEO workshops and knowledge sessions internally (and invited as guest speaker for academic events)• Experience working on large-scale migrations and resolving post-migration ranking/traffic instability• Strong cross-team collaboration — developers, designers, and content teams — to execute SEO changes faster and with fewer rollbacksBeyond work, I stay grounded in the arts—I\'m a classically trained Kathak dancer and a certified yoga instructor.I combine analytics, creativity, and research to build digital strategies that actually move metrics.
Experience
Search Engine Optimization Executive
Oct 2024 — Present · Gurugram, IN
Education
University of Rajasthan
Doctor of Philosophy - PhD, Business/Commerce, General
Raj Rishi Bhartrihari Matsya University (RRBMU), Alwar
Bachelor of Commerce - B.Com, Accountancy and Business Statistics
Raj Rishi Bhartrihari Matsya University (RRBMU), Alwar
M.com, Accountancy and Business Statistics
2020 — 2022
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