Niharika Jayanthi
Senior Digital Product Manager-II | ICICI Bank – Payments Innovation & 0-1 Launches | Ex-TCS Associate PM | Product Strategy, GTM, & Data-Driven Growth | TAPMI MBA
- Role
- Senior Digital Product Manager Ii at ICICI Bank
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Niharika Jayanthi
Senior Digital Product Manager with 5+ years of experience building and scaling global…
Experience
Senior Digital Product Manager Ii
Apr 2023 — Present · Hyderabad, IN
Key Projects - Product Innovation & 0–1 launches • Led a team of 3 PMs to shape CC product vision & drive end-to-end delivery from product strategy, roadmaps to execution • Spearheading Apple Pay integration (ICICI as India’s first Issuer)- provisioning, tokenization (PassKit, VTS, MDES) on 90+ BINs • Led full Product lifecycle for Plus Cards, implemented adoption strategy, achieving 12% uptake,$1.8M+ revenue in 6 months • Integrated 12+TRIAD & PRIME APIs, executed MVP, GTM strategy of Overlimit Facility achieved OKRs & ₹60 Cr annual revenue Payment & Merchant Ecosystem Scaling • Expanded Rupay CC (with UPI) merchant network 25% by integrating NPCI APIs, set up 20L cards,$46.2M+ annual transactions • Designed recurring payments 80+ Figma screens,14 user flows; automated mandates to drive $1.4M monthly transactions • Orchestrated bill payment migration for 5M+ users; ensured zero downtime, safeguarding $60M+ monthly transactions Growth, Engagement & GTM • Launched Credit Card (iM 3.0, Spidey), defining 10K+ test cases, anchoring UAT, CUG & Production testing • Revamped digital engagement by 8+ new services (TAD/MAD, auto replace,address change, interstitial),led 40% revenue growth • Automated CRM lead flows for 2M+ customers; applied data-driven scoring to lift CTR 40% & $12M quarterly profit • Deployed AI/ML Adobe Decisioning with CRM, analytics, delivering right-offer,right-customer, boosting CTR 18% on 9M+ users • Executed 13+ marketing campaigns to 1.8Cr users, with conversion rate of 3.5% Delivery & Leadership • Owned product backlog, authored 50+ Product Requirement Documents; led Agile Delivery, cut release cycles by 30% • Led 12+ cross-functional teams (tech, design, compliance, data, marketing) on strategy, customer feedback loop, governance • Optimized 250+ UI/UX journeys using 15+ usability studies defined product requirements, enhanced user experience
Education
T.A.Pai Management Institute, Manipal
Master of Business Administration - MBA
Narayana Junior College - India
Board of Intermediate Education, Andhra Pradesh, Mathematics, Physics, Chemistry
Narayana IIT Olympiad
Board of Secondary Education, Andhra Pradesh
Mahatma Gandhi Institute of Technology
Bachelor of Technology - BTech
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