Nihar G.

About Nihar G.

With nearly 3 decades of overall experience, of which over 2 decades has been in employer branding and recruitment marketing. I’ve partnered with Fortune 500 companies, high-growth enterprises, and start-ups to transform their talent acquisition and employer value proposition—build compelling employer brands that attract, engage, and retain top talent. My expertise spans- Recruitment marketing- Candidate experience design- Employer value proposition (EVP) development- Global talent brand campaigns- Employee engagement & experience integrationI partner closely with TA and HR leadership to shape and activate employer brand strategies that create measurable business impact—from improving brand perception to strengthening talent pipelines across markets. My passion lies in building authentic employer brands that resonate with talent, inspire engagement, and deliver measurable business results. Recognized as one of the world’s Top Global Employer Branding Experts (by HR Marketer), I am a frequent speaker at HR forums and business schools.Currently at Fortrea, I am a part of the Talent Strategy Group, driving global employer brand efforts and enabling our TA teams to connect with exceptional talent worldwide. I craft and execute strategies that elevate Fortrea to \'employer of choice\' status, driving candidate and employee experience at scale.Curious about what we do? Explore careers with us at https://careers.fortrea.com and move #ForwardWithFortrea.PS: Views are personal and do not reflect the views of my employer.#EmployerBranding #RecruitmentMarketing #CandidateExperience #TalentAcquisition #EmployeeExperience #EVP #TalentBrand #HRLeadership #PeopleStrategy

Experience

1. Head of Employer Branding

   Fortrea

   Jul 2023 — Present

   Excited and proud to be part of Fortrea’s Talent Strategy Group, where I lead strategic efforts in employer branding and talent marketing to attract, engage, and hire exceptional talent across global markets.At Fortrea, we bring our culture to life through the FOUR pillars:Forward Together · Own It · Uphold Integrity · Respect PeopleThese values shape our inclusive, high-performance environment—where employees feel supported, heard, and empowered.Key Contributions & Achievements:Launched integrated employer brand campaigns across multiple global markets—improving visibility and application quality for critical and hard-to-fill roles.Created branded talent marketing content and social media toolkits to support recruiters and hiring managers with consistent, high-impact messaging.Partnered with TA and business leaders to embed EVP-aligned storytelling across career pages, job descriptions, and outreach communications.Played a key role in shaping our employer brand positioning post-spin from Labcorp, aligning messaging to Fortrea’s unique identity and growth journey.Drove content and strategy for recruiter enablement, helping our TA teams connect authentically with talent through employer brand-aligned outreach.ERG & Inclusion Leadership:As Global Co-Lead for ASCEND, one of our Employee Resource Groups (ERGs), I help lead initiatives that foster:Professional development, cross-functional networking, and career growth for membersPrograms that build community, elevate voices, and increase access to leadership paths within FortreaPartnership with DEI and talent teams to support equity in engagement, retention, and visibility of diverse talentWe’re always looking for passionate professionals in life sciences who are ready to make an impact by delivering life-changing therapies to patients faster.Learn more about our culture and open roles at https://careers.fortrea.com

Education

• University of Madras

  Bachelor of Science - BS, Physics

  1989 — 1992

• Indian Institute of Management, Lucknow

  Executive Program in Human Resources Management

  2010 — 2011

• Pondicherry University

  MBA (International Business), Marketing

  1996 — 1998

• Indian Institute of Management Mumbai

  Diploma in Computer Applications (formerly NITIE)

  1994 — 1995

• Sri Venkateswara University

  Master of Science - MS, Physics

  1992 — 1994

Skills

• Graduate Recruitment
• New Business Development
• Digital Media
• Marketing
• Online Marketing
• Digital Strategy
• Employee Engagement
• Sourcing
• Strategic Partnerships
• Strategic Communications
• Entrepreneurship
• Online Advertising
• Employer Branding
• Personnel Management
• Competitive Analysis
• Start-Ups
• Crm
• Sem
• Account Management
• Business Development
• Advertising
• Digital Marketing
• Negotiation
• Marketing Management
• Employee Referral Programs
• Team Management
• Interactivity
• Integrated Marketing
• Talent Acquisition
• Social Media
• Consulting
• Market Research
• Internal Communications
• Business Strategy
• Marketing Communications
• Social Media Marketing
• Leadership
• B2b
• Strategy
• Brand Management