Nihal Kashyap

About Nihal Kashyap

I do not come in with a framework. I come in with questions. Across financial…

Experience

1. Brand Strategy Consultant

   Nishaan-A

   Nov 2024 — Present · Mumbai, IN

   Partner with founder-led and early-stage brands across India and the UK to shape brand architecture, market entry strategy, and long-term narrative positioning- Build brands from zero. Defining naming, identity systems, messaging scaffolds and voice development from the ground up- Translate culture and consumer behaviour into actionable strategy through insight frameworks, subcultural mapping, and campaign structures- Solve upstream business problems before marketing begins. Revenue clarity, brand dilution, and operational ambiguity- Write, direct, and deliver brand expressions across decks, ad films, content ecosystems, and internal vision documents- Lead end-to-end consulting. From client acquisition and discovery to execution and advisory. Select Projects- Contributed strategic insight and category analysis for Chuk (eco-tableware brand) including brand scaffolding, growth barriers, and cultural mapping- Developed and launched Assetonic - A D2C financial services brand - covering name, story, structure and go-to-market articulation- Consulted on Zee TV campaign strategy through internal narrative development and cultural insight mapping- Built internal IP frameworks and tools at F&W for cultural diagnosis, audience clustering and problem-mapping- Repositioned One Igatpuri (Real Estate) as a cultural retreat through manifesto development and F-Shift model implementation.

Education

• Whistling Woods International

  Bachelor of Science - BS, Film Direction

• Tata Institute of Social Sciences

  Bachelor of Science - BS, Film Direction