Nigel Punshon

Director @Hille Ltd

West Midlands, GB

Brand development including the creation, and launch of many new innovative products, that have enabled Hille to expand its offering to its current customer base, as well as gaining many new key customers, entering new market sectors.• Regular market analysis to ensure that all products are targeted, both in their function and cost, to ensure sales volume and profitability success.• Setting the company sales strategy in the various sectors in which we trade.• Transformation of our customer base from originally having our largest customer being 35% of our business to now currently 9%.• Responsible for the overall profitability, costing and pricing all products, achieving increased year on year profits.• Specialist in routes to market in the Education sector. Developing new customer bases in the dealer and on-line re-seller markets.• Expansion of the company’s Public Area seating customer base including the addition of major rail operators.• Targeting New School project specifiers/suppliers to ensure that our products are put forwards often tailoring new product developments according to the requirements identified.• Creation of Hille’s main website to include a detailed section on the history of the company. Continued improvements have been made to keep the website traffic levels up.