Nigel Goodacre

WORK HISTORY

EDUCATION

SKILLS

ABOUT NIGEL GOODACRE

A digital and direct channel leader, with a proven track-record in revenue and profitability growth. An expert in data-led, digital and direct marketing, with experience of the entire customer journey - from acquisition and activation, through to retention and increasing customer value - across digital and off-line channels. Responsible for designing and delivering product strategy, from understanding the customer need, to creating engaging user experiences and managing implementation projects from requirements to live.Member of the IDM Digital Council, tasked with providing a \'window to the world\' for the IDM, raising the profile of the Digital Marketing profession and ensuring that all IDM professional qualifications provide leading edge best practice and content in the fields of Digital and Marketing Innovation. Key skills:* Leadership of direct and digital channels to generate revenue growth.* Digital and direct marketing strategy, planning and campaign management; successful track- record of large-scale customer acquisition, growing retention rates and optimising customer value.* Using data and insight to develop strategy, with expertise in segmentation, personas, data planning, data management and web analytics.* Developing mobile strategy for mobile internet, applications and marketing campaigns; launching and growing mobile channels.* Customer experience; using data and research to create persuasive and effective experiences for measurable business benefits.* Multi-channel strategy; identifying opportunities for improvement across digital and retail channels.* 16 years of management experience, including building effective teams and working with agencies across various disciplines.