Smriti Singh
Senior AVP @HSBC
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WORK HISTORY
Senior AVP @HSBC
Bangalore, IN
EDUCATION
Indian Institute of Technology, Bombay
Master's Degree, Applied Statistics
Banaras Hindu University
Bachelor's Degree, Mathematics
ABOUT SMRITI SINGH
An analytics professional with more than 8 years of rich experience in marketing analytics in banking domain. Have experience in working across banking products like card, loans, deposit and wealth product. Worked across customer life cycle, building acquisition/response models, activation and spend campaign, profitability analysis, customer segmentation, transaction analysis, merchant tieup, retention and churn model.Having experience in digital analytics domain working hands on tool like Adobe analytics, site catalyst,webtrends, celebrus to derive and optimize customer journey, E2E campaign tracking, web report and dashboard building, A/B test, tag specifications.Insightful knowledge of statistical techniques like Linear Regression, Logistic regression, Anova Hypothesis Testing etc.Hands on experience of Statistical Tools like SAS, SPSS, Excel, VB,SQL.Specialties: SAS, Python, Adobe Analytics, webtrends Excel/PPT, Regression, Classification.
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