Ryan Nielsen
Turn Social Media Into A Growth Engine
- Role
- Social Media Marketing Specialist at Compassion International
- Location
- Edmond, OK, US
- LinkedIn followers
- 500 followers
About Ryan Nielsen
I help brands transform social media into a growth engine — building systems that scale…
Experience
Social Media Marketing Specialist
Jan 2023 — Present
Successfully increased social media following for Compassion International by 6% YoY, reaching 1.52M followers, while achieving a remarkable 34% increase in video views.Amplified brand visibility with a 7% increase in impression, and boosted engagement by 28% YoY.Spearheaded the launch of Threads in 2023, driving impressive growth to over followers within a short timeframe.Pioneered TikTok advertising as a new sponsorship channel, implementing legal processes, audience testing, and ad optimization strategies.Developed and implemented a streamlined process for gathering content from US creators and Compassion alumni, enhancing content diversity and authenticity.Established an organized content management system within Notion, facilitating efficient content tracking and utilization across channels, enabling scalable growth initiatives.Cultivated key relationships with internal teams including creative, influencer, paid, and podcast teams, fostering collaboration and synergy to drive impactful marketing campaigns.
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