Nidhi Srivastava

About Nidhi Srivastava

Dynamic career of 22.5 years that reflects pioneering expertise & year-on-year success in Sales & Marketing, HRM, Profit Centre Operations and Admin.•Enterprising leader with strong record of contributions in Sales, HRM and Administration that invigorated businesses, heightened productivity and enhanced internal controls•Skilled in implementing sales activities that can create a positive experience for clients; reaching out to new & unexplored market segments & customer groups using market segmentation & penetration strategies for business expansion•Expertise in driving strategic HR initiatives to realize bottom line results and realigning HR policies in the pursuit of objectives of leading organisation to create an amicable & transparent environment•Successfully implemented key short & long term business strategies to meet changing customer needs that lead to accelerated business growth, while developing high performance cultures•Directed cross-functional & cultural teams using interactive & motivational leadership; acknowledged for coaching, guiding & leading team members to achieve resource wise productivity & optimization•A forward thinking person with strong communication, analytical & organizational skills; well organized with a track record that demonstrates self-motivation, creativity and initiative to achieve both corporate and personal goals

Experience

1. Vice President-sales

   Cics Nova

   Sep 2015 — Present

   Role:•Reporting to CMD & Directors in the organization •Increasing Rotomac market share through placement of products and manpower in the required areas•Supervising the sales of Pen Division across domestic market•Leading the span of control (200 sales personnel) including Area Heads•Conceptualizing competitive business development strategies to develop market share for achievement of revenue & profitability targets and making the business viable for partners by ensuring healthy ROI•Ensuring the successful accomplishment of pre-set yearly business targets in face of growing competition; identifying the prospective clients, generating business from new accounts and developing them to achieve profitability•Devising & effectuating go-to-market strategy to introduce products for winning mutually beneficial deal; pioneering business development to enhance revenues by identifying market opportunities •Conducting opportunity analysis as per market trends and managing business activities regarding product positioning & launches to face counter-competition; collecting valuable data about competitors’ claim to fame strength, weaknesses, distribution, prices & other strategies for reference •Finalizing the sales to ensure smooth operations •Assuring the effective monthly reporting, preparing presentation of monthly performance for Executive Committee Members and attending quarterly results meeting with State Heads & board members•Analyzing the financial needs of company on a daily basis•Visiting entire India as per requirements •Managing top level recruitment activities in the company

Education

• AND College, Kanpur University

  Bachelor of Science (B.Sc.), Chemistry Botany Zoology

  1986 — 1987

Skills

• Project Planning
• Business Planning
• Distributed Team Management
• Marketing Strategy
• Recruiting
• Performance Management
• Crm
• Account Management
• Talent Acquisition
• Vendor Management
• Competitive Analysis
• Management
• Teamwork
• Team Management
• Marketing
• Employee Engagement
• Key Account Management