Nidhi Singh

About Nidhi Singh

I believe the best marketing starts with listening—tuning into what customers truly need, and turning those insights into journeys that feel intuitive, helpful, and human.You don’t need a bigger budget. You need deeper insight. A smaller whisper that gets heard over a louder shout.Hi, I’m Nidhi. Over the past 14+ years, I’ve built digital-first marketing strategies rooted in customer understanding and business impact. At DBS Bank, I lead Product Marketing across savings, loans, payments, and credit cards—bringing together digital storytelling, performance, and thoughtful design.What sets my work apart is my deep immersion into the customer’s world—I actively seek first-hand conversations with real users, without intermediaries, to understand their quirks, nuances, pain points, and joys. This clarity helps me create work that feels meaningful and personal—because it is.I built the credit card marketing function from scratch, and led the UI/UX for the DBS Card+ app, which went on to win multiple design awards. Whether it’s lifecycle communication, onboarding, or omni-channel acquisition, I focus on solving real problems with real clarity.Earlier at EduPristine, I led a 14-member team managing end-to-end marketing all in-house —ATL, BTL, performance, email, SMS, WhatsApp, social, and more. We built YouTube channels and high-engagement communities, scaling growth organically without paid media.I write. A Two-time Quora Top Writer. Published in Inc. and HuffPost. Creator of the YouTube channel This is Digital Marketing. Always asking: what if we marketed with empathy, not interruption?Let’s create marketing that listens, serves, and connects.

Experience

1. Vice President & Head Product Marketing

   DBS Bank

   Dec 2024 — Present

   Lead end-to-end marketing strategy across savings accounts, loans, payments, and credit cards—covering acquisition, onboarding, lifecycle, and retention.Drive business impact by integrating customer insight, design thinking, and omni-channel execution into every campaign and product journey.Built the credit card marketing function from the ground up—from product-market fit to go-to-market strategy, driving high engagement and activation.Led UI/UX design for the DBS Card+ app, delivering a seamless and transparent digital experience that won multiple design awards.Deeply invested in consumer immersion—regularly conduct direct, no-filter conversations with customers to understand their pain points, quirks, and needs. These insights directly shape product communication, design, and strategy.Champion digital-first marketing across performance channels, owned media (email, SMS, WhatsApp), and in-app journeys—blending creativity with accountability.Collaborate closely with product, analytics, UX, and tech to co-create journeys that are as intuitive as they are impactful.

Education

• Pandit Ravishankar Shukla University

  BCA, Computer Science

  2006 — 2009

• SiMER

  PGDM, Marketing

  2009 — 2011

• MICA | The School of Ideas

  Post Graduate Certificate Programme in Advertising Management and Public Relations, Advertising Management and Public Relations

  2018 — 2019

Skills

• Marketing
• Microsoft Office
• Team Management
• Corporate Branding
• Public Relations
• Business Strategy
• Strategy
• Email Marketing
• Search Engine Optimization (SEO)
• Market Research
• Project Planning
• Google Adwords
• Small Business Financial Management
• Business Development
• Digital Marketing
• Marketing Strategy
• Microsoft Excel
• Competitive Analysis
• Customer Service
• Online Advertising
• Corporate Communications
• Corporate Finance
• Social Media
• Leadership
• Management
• Advertising
• Customer Relations
• Marketing Communications