Nidhish Gokuldas

Marketing Analyst @Btob Events Ltd

Conducted thorough analysis of a multi-channel marketing campaign using Google Analytics & Salesforce Analytics to identify areas of improvement & optimize campaigns for better ROI- Conducted extensive on-page SEO, & keyword research using Ubersuggest & Google Keyword Planner to identify high-value keywords & improve website ranking- Monitored website traffic & performance using Google Looker Studio, analyzing metrics such as user behaviour, bounce rates, & page views to measure the success of SEO efforts- Optimized user experience on mobile devices by implementing responsive design, & simplifying the user flow, resulting in a 2% increase in conversion rate on the landing page- Launched & managed Facebook ad campaigns for multiple objectives including building followers, generating leads, & driving website traffic. Continuously tested & optimized ad creatives, targeting, & bidding strategies to improve performance & ROI- Conducted A/B testing on email marketing campaigns, testing variations in subject lines, content, & call-to-actions, resulting in a 10% increase in open rates & a 2% increase in conversion rates.