Nidhish Bhatia
Product Leadership | Growth | Fintech | Digital Lending | eCommerce | BNPL | Strategy
- Role
- Vice President Digital Product Strategy at DMI Finance Private Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Nidhish Bhatia
Product Innovation, Growth Strategies, Building Awesome Products - That\'s My Jam!For the past 9+ years, I\'ve been on a mission to unlock growth through exceptional product leadership. From Fintech and Digital Lending to eCommerce and BNPL,I thrive in dynamic ecosystems where product innovation can make a real impact.Here\'s what makes me tick-Obsessively understanding user needs: I dig deep, analyze data, and become a champion for the user experience-Crafting solutions that matter: I translate insights into compelling product features that drive engagement and achieve business goals-Building strong, collaborative teams: I believe in empowering cross-functional teams to create magic together-Strategizing for sustainable growth: I use data and market knowledge to chart a clear path forward.I\'m passionate about pushing boundaries, exploring new ideas, and collaborating with inspiring minds.
Experience
Vice President Digital Product Strategy
Mar 2025 — Present · New Delhi, IN
Scaled D2C Acquisition & Growth: Successfully launched and scaled the New-To-Bank (NTB) Direct-to-Consumer (D2C) channels across both app and web platforms. Driven by performance marketing, SEO, affiliates, and referral partners, this multi-channel sourcing strategy fueled scalable business growth and reduced Customer Acquisition Costs (CAC).Optimized Underwriting & Funnel Conversion: Partnered directly with the Credit team to optimize underwriting processes, resulting in exponential conversion rate increases for both Personal and Business Loans. Further enhanced the user loan journey by founding and scaling a dedicated internal telecalling setup.Led Digital Transformation & Platform Strategy: Directed the overarching strategy and digital transformation for the product platform. Spearheaded the development of high-impact features, including SIM Binding, in-house UPI integrations, and a comprehensive BillPay revamp.Architected MarTech & Attribution Rails: Engineered a robust event tracking and attribution architecture leveraging AppsFlyer, strict UTM structures, and Google tags. Utilized this data engine to continuously optimize affiliate and partner channel performance, deploying targeted lookalike audiences to maximize marketing ROI.
Education
Jaipur Engineering College and Research Centre (JECRC)
Bachelor of Technology (B.Tech.), Information Technology
DAV Public School, Kota
Higher Secondary Ecucation
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