Nidhi Thhakur
Director-events & Marketing @American Management Association - South Asia
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WORK HISTORY
Director-events & Marketing @American Management Association - South Asia
Strategic Marketing & Event RoadmapLead the international events and marketing strategy for AMA, aligning with global business priorities. Coordinate with worldwide marketing teams and business lines to identify and execute customer, partner, industry, and analyst events. Develop and maintain the global events roadmap while managing multi-market budgets.Event Planning & Execution (End-to-End)Plan, manage, and execute large-scale TECH, HR, FINTECH, CEO & CHRO conferences across India, South Asia, USA and international markets. Skilled in handling events across industries including SMEs and MSMEs. Community & Membership DevelopmentBuild and expand AMA’s global membership base (1, 2, 5, 10 years) with strong focus on India, South Asia, and USA. Drive community engagement through impactful events, networking initiatives, and long-term strategic partnerships.Stakeholder EngagementBuild and manage strong relationships with key stakeholders across India, South Asia and USA markets, ensuring alignment with business objectives, event strategies and long-term community growth.Sponsorships & DelegatesExperienced in pitching, negotiating, and closing sponsorship and delegate partnerships for AMA’s TECH, HR, FINTECH, CEO & CHRO events. Develop partner acquisition strategies, manage sponsor accounts, and act as the primary liaison between sponsors and the organization.Vendor & Supplier CoordinationCollaborate with international vendors and suppliers, negotiate contracts, and ensure service quality meets event standards.Budget & ROI ManagementCreate and oversee event budgets, ensuring cost efficiency while delivering world-class event experiences. Track expenses and optimize ROI across multiple regions.Global Marketing Collaboration & Digital CampaignsWork closely with the AMA New York marketing team to design client-focused promotional materials and campaigns. Drive digital marketing initiatives across social media, email, and online channels.
EDUCATION
Asian School of Business, Noida
Master's degree
ABOUT NIDHI THHAKUR
Dynamic and results-driven professional with over 15+ years of experience across events…
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