Nidhi Srinivas

About Nidhi Srinivas

I am an experienced management professional with skills in brand management, media strategy and category management. At Google, I work primarily on YouTube - on the ads side of the business.Previously, I used to work as a brand manager (Sunfeast YiPPee!) at ITC Ltd. I also work as a consultant to early stage startups on the foundational blocks of brand, category and marketing insights.I have pursued MBA in Marketing from NMIMS, Mumbai (20••••19). During my summer internship, I interned with Sunfeast YiPPee, ITC to conceptualise and implement sustainability led initiatives for the brand. Prior to MBA, I worked as an assistant manager with Maruti Suzuki India Ltd, responsible for model design and development, where I have been exposed to some very novel Japanese work practices. I am a trained Hindustani Classical Musician as well, holding the title of Sangeet Alankar (equivalent to M.A Music) from Gandharva Mahavidyalaya. I have been a consistent performer throughout my education as well as professional career. Being able to learn and study classical music along side, has not only allowed me to learn to multi task and manage time, but also enhanced my creativity and lateral thinking abilities.

Experience

1. Go-to-market, Strategy and Operations Lead, Google Cloud

   Google

   Apr 2025 — Present · Bengaluru, IN

Education

• Osmania University

  Bachelor of Engineering - BE, Mechanical Engineering

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2017 — 2019