Nidhi Rawat

Category Manager (Beauty) @Citymall

Gurugram, IN

Experienced sales and account management professional with a strong background in the beauty industry. I specialize in developing and executing strategic initiatives to drive revenue growth, enhance brand visibility, and strengthen partnerships with key retailers and e-commerce platforms.With expertise in sales strategy, trade marketing, and product merchandising, I have successfully collaborated with renowned beauty brands, including COLORS QUEEN, Glam21, Mars, Skin Smoothie, Blushis, Blue Heaven, MyGlamm, Renee, Swiss Beauty, to expand their market presence and achieve sustainable growth.Core Expertise: Account Management – Building and maintaining strong relationships with retail and e-commerce partners. Sales & Growth Strategy – Developing data-driven strategies to achieve sales targets and market expansion. Negotiation & Trade Marketing – Securing premium shelf space, promotional opportunities, and competitive trade terms. Product Launch & Merchandising – Collaborating with marketing and supply chain teams to ensure successful product positioning. Market Insights & Trend Analysis – Staying ahead of consumer preferences and industry trends to identify new business opportunities. Cross-functional Collaboration – Aligning sales, marketing, and supply chain teams for seamless execution.With a deep understanding of consumer behavior and industry dynamics, I am committed to building and scaling beauty brands in today’s competitive market. Let\'s connect to explore new opportunities and innovations in the beauty industry!

YWCA

Office Management

Delhi University

B.A English (Hons)

Delhi Institute of Digital Marketing (DIDM)

Advance Internet Marketing Training Program

Indira Gandhi National Open University

Master of Arts - MA