Nidhi Rajesh
Business Economics and Cognitive and Behavioural Neuroscience at UC San Diego
- Role
- Data Analytics & Market Strategy Intern at Ntooitive Digital
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Nidhi Rajesh
Hi! My name is Nidhi Rajesh, and I am a rising junior at the University of California…
Experience
Data Analytics & Market Strategy Intern
Jun 2025 — Present · Las Vegas, NV, US
Implemented and expanded a hierarchical data model of 2600 audience taxonomy entries for an AI software by 47% using Python, prompt engineering, and Excel, enabling more precise audience segmentation; conducted original Q&A bug testing and A/B testing of the software and provided UI/UX feedback during scrum meetings.Leveraged Google Analytics, Amazon Ads, and The Trade Desk to drive data-backed paid media strategies; implemented 74 UTM parameters for traffic monitoring, tracked KPIs for local campaigns and presented them on client facing dashboards.
Education
UC San Diego
Bachelor of Science - BS, B.S. Cognitive and Behavioural Neuroscience, B.S. Business Economics,
Overseas Family School
International Baccalaureate Diploma, IGSCE certification, and High School Diploma
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