Nidhi Rajesh

Business Economics and Cognitive and Behavioural Neuroscience at UC San Diego

Role
Data Analytics & Market Strategy Intern at Ntooitive Digital
Location
San Diego, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Nidhi Rajesh

Hi! My name is Nidhi Rajesh, and I am a rising junior at the University of California…

Experience

  1. Data Analytics & Market Strategy Intern

    Ntooitive Digital

    Jun 2025 — Present · Las Vegas, NV, US

    Implemented and expanded a hierarchical data model of 2600 audience taxonomy entries for an AI software by 47% using Python, prompt engineering, and Excel, enabling more precise audience segmentation; conducted original Q&A bug testing and A/B testing of the software and provided UI/UX feedback during scrum meetings.Leveraged Google Analytics, Amazon Ads, and The Trade Desk to drive data-backed paid media strategies; implemented 74 UTM parameters for traffic monitoring, tracked KPIs for local campaigns and presented them on client facing dashboards.

Education

  • UC San Diego

    Bachelor of Science - BS, B.S. Cognitive and Behavioural Neuroscience, B.S. Business Economics,

  • Overseas Family School

    International Baccalaureate Diploma, IGSCE certification, and High School Diploma

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Nidhi Rajesh — Data Analytics & Market Strategy Intern at Ntooitive Digital in San Diego, CA, US | Unifers