Nidhi Raj
Brand Lead, Marketing Specialist and Market Intelligence
- Role
- Project Manager at Escalent
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Nidhi Raj
Strategic and insights-driven professional with 14+ years of experience building market intelligence, brand strategy, brand launch, consumer insights, and innovation frameworks. Expert in converting complex data ecosystems into actionable strategies that guide category growth, innovation pipelines, GTM execution, pricing, competitive benchmarking, and leadership decision-making.Strong ability to design frameworks for brand positioning, product strategy, forecasting, segmentation, economic modelling, and consumer understanding. Proven success in partnering with cross-functional teams to work on brand launch, innovation roadmaps, P&L-focused interventions, and governance systems.
Experience
Project Manager
Jan 2026 — Present · US
Education
Indian School of Business
Business Analytics
ICFAI busines school bangalore
Master of Business Administration (MBA), Marketing
2008 — 2010
Skills
- Consumer Behavior
- Advertising Research
- Secondary Research
- Competitive Analysis
- Customer Relationship Management (Crm)
- Quantitative Research
- Marketing Research
- Customer Insight
- Market Research
- Team Management
- Questionnaire Design
- Primary Research
- Qualitative Research
- Data Analysis
- Segmentation
- Analytics
- Consumer Behaviour
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