Nidhi Mishra
Digital Content Strategist @EY
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WORK HISTORY
Digital Content Strategist @EY
Optimize marketing and communications content for digital assets for designated financial services sector, including appropriate sections of EY US, mobile apps, social media, and email newsletters, people’s profiles, etc.\\\\n• Organic search grew by 32%, paid search traffic grew by 18%, organic social traffic grew by 33%\\\\n• LinkedIn organic is the largest traffic contributor among social channels, and grew by 34%\\\\n• Financial services owns 18% of the overall content on ey.com, with page volume growth of 27% YoY\\\\n• Organic traffic to US ey.com grew by 11% MoM, and is 13% higher than the average over the past 6 months.\\\\n• Write, edit, review, and approve external content before publishing on digital channels. Emphasis on key technical content, though leadership, and digital extranet, mobile apps, social media, and email newsletters.\\\\n• Write edit, review, and approve all teasers and EY US site copy to gain the maximum traffic and usage, as well as adhere to brand standards and search engine optimization (SEO).\\\\n• Cross-promote content between site sections of EY US, homepage sections, webcasts, interior pages, mobile sites, and newsletters.\\\\n• Develop and maintain relationships with Global and potentially area-level stakeholders.\\\\n• Analyze metrics to determine the effectiveness of the content and acts on these to improve site performance.\\\\n• Manage the digital editorial calendar and workflow process to confirm all appropriate sector work is properly prioritized, scheduled, edited, produced, and published efficiently.\\\\n• Approve all documents for accuracy, web readability, ability to scan and quality of presentation using digital media leading practices.\\\\n• Account for editorial decisions on placement, prioritization, editing of material and copywriting for sector sites.\\\\n• Manage different projects for GDS India team like – Hackathon, L&D (Learning & Development) – both internal & external for DM CoE, and Sprint 2 Skills Gap.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
St. Mary's Convent Sr. Sec. School, Ajmer
High School, Economics, A
Sophia Girls College, Ajmer
Bachelor of Arts (BA), Economics, A+
ABOUT NIDHI MISHRA
Making the impossible, possible. A creative problem solver with a knack for strategy, content and digital marketing. 12+ years of experience in leading high-performance teams and delivering award-winning results. Optimistic, ambitious and passionate about making an impact- Crafting stories that move and engage. With a keen eye for detail and an ear for captivating content, I\'m passionate about connecting with audiences through the written word- Making the complex simple. Bringing order to chaos. Helping brands reach their highest potential with creative solutions, on-time and on-budget. Specializing in project management- Bringing your content to life! I specialize in modern SEO, Content & Social Media marketing practices. Let me help you take your brand to the next level- Strategy-driven content creator helping businesses maximize their marketing potential. Specializing in creating engaging campaigns that drive user retention and positive customer behaviour- Making teams and organizations thrive! Passionate about helping individuals and businesses reach their maximum potential with my award-winning leadership & team management skills. Hands-on Experience with Tools 1. SEMRush 2. Grammarly 3. Wordpress 4. Ubersuggest 5. Google Analytics 6. Keywords Everywhere 7. Google Search Console 8. Adobe Experience Manager (AEM) 9. Adobe Analytics 10. Conductor 11. MarketMuse 12. Azure 13. Zendesk Content Marketing Tools 1. Enriyte 2. Buzzsumo 3. Answer the public 4. Coschedule 5. Textrazor Basic Knowledge of: 1. Ahrefs 2. SharePoint 3. Keyword.io.tool (for mobile app) 4. Hotjar 5. NLP (Natural Language Processing)
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