Nidhi Patel

About Nidhi Patel

Accomplished executive and educator with 20 years of experience leading transformation at the intersection of data, media, and marketing technology. I specialize in building data-driven organizations — from shaping audience and analytics strategies to developing the people, processes, and partnerships that fuel long-term growth.I’ve held senior leadership roles across the largest global holding companies, independent agencies, and data-first organizations, supporting some of the world’s most recognized brands. My experience spans audience strategy, analytics transformation, MarTech integration, and new business growth, with a consistent track record of leading high-performing teams, driving innovation, and delivering measurable business impact.Early in my career, I was the first employee hired to build the data and analytics practice at quadrantONE, a joint venture between Gannett, Hearst, The New York Times Company, and Tribune. There, I helped create one of the industry’s first multi-company programmatic exchanges designed exclusively for premium publishers — an experience that grounded my career in innovation and the power of collaboration across competitors.Recognized as one of Business Insider’s 27 Rising Stars of AdTech (2023) and selected for ADCOLOR Leaders (2024), I bring a unique balance of strategic vision and hands-on execution. I thrive in spaces where creativity meets analytics — translating complex data into actionable insight that inspires smarter marketing and stronger connections.I’m passionate about empowering the next generation of women in data. As a adjunct faculty member at The Ohio State University, I teach Market Research, blending real-world experience with academic learning to help students see how data shapes modern storytelling. I’m also an active participant in Data Connect Columbus, where I advocate for inclusion, mentorship, and access in the analytics and advertising industries.Holding both a Master’s in Economics and a Master of Business Administration (MBA), I’m deeply committed to lifelong learning — and to using data not just to drive business results, but to create opportunity, representation, and impact for those rising behind me.

Experience

1. Interim SVP, Customer Intelligence

   Nielsen

   Dec 2025 — Present · Columbus, OH, US

Education

• Ohio University

  Master of Business Administration (MBA)

  2014 — 2016

• The University of Toledo

  Master of Arts, Economics

• University of Reading

  Study Abroad , International Economics and British Literature

• The University of Toledo

  Bachelor of Arts, Economics