Nidhi Lodha
Director, Performance and Insights, Retail Media (Roundel) at Target
- Role
- Director, Performance and Insights - Roundel at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nidhi Lodha
Seasoned Insights and analytics leader with a proven track record of transforming complex data into actionable insights that empower brands, accelerate retailer growth, and support strategic business decisions. Deeply experienced in the retail media space, with a focus on driving measurable outcomes through performance analytics and digital marketing strategy.Skilled in building and leading high-performing teams of managers and analysts, with a strong ability to foster collaboration across key functions in a dynamic media environment—including sales, product development, marketing, and go-to-market strategy. Known for connecting the dots between data and execution, enabling organizations to make smarter, insight-led decisions that deliver real impact.
Experience
Director, Performance and Insights - Roundel
Aug 2022 — Present · Bengaluru, IN
I lead a high-performing Insights & Analytics team within Target’s Roundel business, focused on supporting Roundel\'s clients. We own the end-to-end strategy and performance narrative for Roundel’s digital media activations—from in-depth campaign reporting to consultative engagements that shape long-term planning.By leveraging a wide range of data sources and insights tools, my team helps our clients align media strategies with their business goals, optimize campaign effectiveness, and ultimately maximize ROI from their investment in Roundel.
Education
Jai Narain Vyas University
BA Hons., Economics
1998 — 2001
IMI Delhi
MBA, Finance
2001 — 2003
Skills
- Analysis
- Predictive Analytics
- Leadership
- Market Research
- Business Process
- Digital Analytics
- M&Amp;a Due Diligence
- Vendor Management
- Competitive Intelligence
- Customer Experience Management
- People Management
- Business Analytics
- Outsourcing
- Brand Loyalty
- Offshoring
- Management Consulting
- Consulting
- Social Media Research
- Program Management
- Integration
- Business Information
- Data Analysis
- Customer Loyalty
- Segmentation
- Management
- Global Client Management
- Customer Analysis
- Crm
- Strategy
- Business Development
- Secondary Research
- Business Process Improvement
- Business Analysis
- Predictive Modeling
- Transition Management
- Mis
- Customer Experience Improvement
- Process Improvement
- Project Management
- Bpo
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