Nidhi Agarwal

Digital Media | Data Analysis | Product Management

Role: Account Manager at Unified Power
Location: Frederick, MD, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Nidhi Agarwal

In the dynamic world of digital advertising, my journey has been one of continuous innovation and data-driven success. I started my journey with Square Yards Consulting, mastering operational intricacies and leveraging tools like Salesforce. At Vuclip India, I managed performance campaigns across diverse regions, optimizing for CPA, CPI, and CPC goals. My role encompassed everything from media planning to overseeing Google and Facebook campaigns. At Shemaroo Entertainment, I consistently exceeded monthly targets, optimized strategies, and managed budgets. I also built partnerships with over 50 ad networks, expanding our advertising reach. At Reliance Jio Infocomm, I maximized revenue across platforms like Android, iOS, KaiOS, and Connected TV, contributing 40 billion ad impressions monthly. I introduced client-side targeted Ad insertion for Live Streaming events, optimizing campaigns from setup to billing. My expertise in industry-standard pricing models and ad formats was pivotal. At Broadcast Audience Research Council, I led the creation of an industry-first digital Cross-Screen Media measurement platform and increased brand favorability by 20% for a high-profile client.

Experience

Account Manager
Unified Power
Nov 2023 — Present · Frederick, MD, US

Education

The Assembly Of God Church School
Commerce
1994 — 2009
Shri Shikshayatan college, kolkata
Bachelor of Business Administration (BBA), Marketing
2009 — 2012
ICFAI University
Master of Business Administration (M.B.A.), Marketing
2012 — 2014

Contact information

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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Nidhi Agarwal

Experience

Account Manager

Education

The Assembly Of God Church School

Shri Shikshayatan college, kolkata

ICFAI University

Find verified contacts for anyone on LinkedIn